Multimedia Journalist turned Digital Marketer. Southern storyteller with a focus on digital media. Chai Tea Latte Enthusiast.
Social Media is my second language.
As a journalist turned digital marketer, I know exactly how to bring stories and brands to life across digital platforms. With 7+ years of experience in social media management, paid campaigns, and digital marketing strategy, my diverse set of skills and work experience allow me to tackle any challenge that comes my way.
I specialize in
Omni-Channel Marketing Strategy/Execution
SEO and Organic Search Optimization
Social Media Management and Content Development
Influencer Marketing and Management
Paid Social Media Campaigns (Twitter, Meta, Tik Tok, YouTube)
PPC Campaigns (Google AdWords, Amazon, Native .COM Ads)
Video and Digital Content Creation
Copywriting and PR/Media Outreach
Community and Reputation Management
Learn more
highlights
Associate Manager Digital Marketing at Mativ (formerly Neenah, Inc.)
(2020 – )
Own all branded social media channels for B2B and B2C brands, influencer and agency relationships, and development of marketing strategy and community management. Read More
Social Media/Community Manager, Account Executive at Modo Modo Agency
(2019 – 2020)
Own all branded social media channels, day-to-day operations, and community management for B2B and B2C clients. Produce monthly marketing plans, media recommendations, proposals, and presentations. Read More
Social Media and Reputation Manager at Jim Ellis Automotive Group
(2018 – 2019)
Managed 90+ successful paid Facebook and YouTube campaigns, tracked the performance of paid and organic content for 20 locations, and improved marketing strategies based on A/B testing and campaign performance data. Read More
Freelancer for Six Atlanta-Based Companies
(2018 – )
Develop monthly strategies and ad creative to increase web traffic and conversions on digital channels. Create content for landing pages, print ads, newsletters, contests/giveaways, and social media posts. Read More
Rachel Sprouse 