Her Campus Auburn Social Media Information

Initial Numbers: August 2015

Facebook: 794 likes

Twitter: Data not available (Around 500 followers to start)


Instagram: About 200 followers in August 2015

May 2016 Analytics

Facebook: 963 Likes



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Instagram: 900+ Followers



The Auburn Plainsman Social Media Information

Initial Start Date:

August 14, 2014 to May 3, 2015 (Reporter for The Plainsman from Aug 2015-May 2016) Returned to Online Duties: August 16, 2016 to December 10, 2016.

Skills learned through this position: Facebook scheduling and analytics, TweetDeck, Trello, Slack, Hootsuite and Buffer. Google Analytics and HTML skills as well for operating the backend of the website (Gryphon).

Initial Numbers:

Facebook: About 5.2-5.3k likes (Metrics Shown below are Jan 2014-June 2015)

By Dec 2015, FB had 6,089 likes

Auburn Plainsman 2014 FB Info.jpg

Twitter: About 15k followers in Aug 2014. By Sept. 6, 2014, Twitter was at 16k followers.

May 2015 Numbers

Facebook Likes by May 6, 2015: 6,455

Facebook Reach: Highest Number was 50,394 on Oct. 29, 2014 and Lowest Number was 1,419 Dec. 28, 2014.


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Twitter Numbers are unavailable for May 2015.

Since August 16, 2016:

Facebook Likes: 10,047 to 11,868

Facebook Reach: Highest Number 718,147 on Sep 25, 2016 and Lowest Number 2,525 on Sep. 5, 2016.

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Family Life Publications

Start Date: May 10, 2016

Preliminary Numbers:

Facebook: 855 Likes

Twitter: 9 Followers

May Twitter Summary

Instagram: Did not Exist

Pinterest: Did not Exist

Final Numbers (Aug. 12, 2016)

Facebook: 1271 Likes

Twitter: 151 Followers

Instagram: 262 Followers

Pinterest: 8 Followers; 1,200+ views in the last 30 days

Screenshots of Analytics


Writing Portfolio

Garden & Gun

Mardi Gras for Man’s Best Friend

The World’s Shortest St. Patrick’s Day Parade

A Cajun Country Shindig

A Different Kind of Easter Bunny

Six Sponsored Email Newsletters (clips available upon request)

Family Life Publications Work


September 2016 Artist Profile

August 2016 Jody Hughes Trio Artist Profile

July 2016 Back to School Fashion Column

July 2016 Back to School Three Page Spread

July 2016 Social Media Etiquette

Social Media

Links to Accounts: Facebook, Twitter, Instagram, Pinterest, Google +, Website

Social Media Packet 7.28.16

Social Media Work

Auburn JRNL Work

Multimedia Story JRNL 3510

Monroeville Feature JRNL 4470

Ol’ Curiosities & Book Shoppe Feature JRNL 4470

Red Clay Brewery Feature JRNL 4470


NAT Sound JRNL 3010

Stand Up JRNL 3010

Final Package JRNL 3010

Additional Assignments available upon request. See About page for the contact form.

Four Social Etiquette Tips to Improve your Social Media

I’ve always thought of social media as a digital conversation. Yes, we use GIFs, hashtags and links, but at the heart of it, we’re communicating thoughts and images with each other. We’re just using a digital platform. Most of what I have to say will come across as common sense to social media professionals who have worked for several years, but for those like me who are still learning, here are some helpful tips to improve your digital conversation.

Engage with Others

This is probably one of the easiest things to do, but many feel uncomfortable like it’s a middle school dance instead of a post. Don’t be afraid to start the conversation. Post something relevant to your brand, reach out to other profiles, engage with your viewers with a simple tweet or Facebook post. Reply to others, check your mentions and DM’s, and follow back. It’s ok to make friends with others. It builds up your following and reinforces your current following’s loyalty to your brand.

Continue reading “Four Social Etiquette Tips to Improve your Social Media”

My First Post


My name is Rachel and I love to write just about everything. Short stories, articles, fiction, how-to’s…if it can be written, I will write it.

I’m a senior in journalism at Auburn University with a double minor in English and Dance, and I graduate December 2016. Why two minors? I love words and reading, and I’ve danced for seventeen years. During my time in college, I’ve written for The Auburn Plainsman and have also worked as an online assistant editor for the same publication.

Speaking of online, I love digital media and social media, so much that I am the social media director for two other media organizations, served as communications director for my sorority and will serve as a social media advisor for another media organization in the fall.

And, to make sure this doesn’t read completely like a resume/cover letter, I love chai tea lattes with cinnamon, Disney movie marathons and I knit in my free time. I cannot pick one favorite book, but I can pick three: Pride and Prejudice by Jane Austen, Till We Have Faces by C.S. Lewis and To Kill A Mockingbird by Harper Lee.