rachel-sprouse-website

Additional information, like metrics, references, clips, and supporting materials are available upon request.

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Core strengths

  • Social Media Management
  • Paid Social Media and PPC Campaigns
  • Email Marketing (SugarCRM)
  • SEO and Organic Search
  • Digital Content Creation
  • Digital Marketing Strategy
  • Community and Reputation Management
  • Influencer Marketing and Management

Key skills

  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe InDesign
  • Adobe After Effects
  • Adobe Audition
  • Adobe Lightroom
  • Adobe Spark
  • Basic HTML
  • Content Marketing
  • Copywriting
  • AP Style
  • Content Marketing
  • Digital Reputation Management
  • Microsoft Suite
  • Project Management
  • Team Leadership
  • Video Marketing

Platforms I work with

  • Facebook (Business Manager, Creative Studio)
  • Instagram (Stories, Reels, Shop)
  • Pinterest
  • Snapchat
  • Tik Tok
  • Tumblr
  • Twitter
  • YouTube

Tools I work with

  • Brandfolder
  • CapCut
  • GRIN
  • Gryphon
  • Joomla
  • Sitecore
  • SugarMarket
  • WordPress
  • Agorapulse
  • Buffer
  • Canva
  • Chartbeat
  • Google AdWords
  • Google Analytics
  • Google Keyword Planner
  • HeyOrca
  • Hootsuite
  • Later
  • Moz
  • Preview App
  • SEMrush
  • Snapseed
  • Sprout Social
  • Tailwind for Pinterest
  • TweetDeck

Professional experience

Manager, Digital Marketing at HD Supply

(2025 – )

  • Lead digital marketing strategy across paid search, display, and SEO, driving customer acquisition and revenue growth.
  • Design and execute channel testing roadmaps to evaluate incremental impact and optimize marketing spend.
  • Develop short- and long-term digital marketing roadmaps, shifting focus from revenue maximization toward balanced acquisition-inclusive strategies.
  • Manage multimillion-dollar digital budgets, ensuring ROI accountability through rigorous performance measurement and optimization.
  • Partner cross-functionally with analytics, product, and sales teams to align acquisition strategy with broader revenue and growth objectives.
  • Oversee external agency and vendor relationships, ensuring high-quality campaign execution and alignment with brand standards.

Associate Manager Digital Marketing at Mativ (formerly Neenah, Inc.)

(2020 – 2025 )

  • Drive $580K+ in .COM sales through PPC Ad campaigns on Walmart, Target, and Staples platforms
  • Grow Consumer Brands’ digital community by +17.6% through multi-platform storytelling, proactive community management and outreach, and creating original mobile-first content and social series
  • Create and implement omnichannel marketing strategies for national campaigns and retailer-specific support to drive consumer actions like in-store purchases, lead generation, and retention
  • Develop influencer marketing strategy across multiple brands and manage 75+ influencer partnerships, including discovery, selection, negotiation, management, kitting of boxes, and ongoing reporting
  • Manage internal and external agency partners to build comprehensive annual marketing campaigns, including response to internal RFPs and leading external RFPs and SOWs/scoping process
  • Create original content including social graphics, press releases and media kits, blogs and articles, presentations for internal and external partners, and own execution of video and photo shoots
  • Own best practices for all digital platforms and ongoing strategy, emerging consumer channels, trends in target demographics and communities, and technologies (Metaverse, Commerce)
  • Develop and implement digital marketing plans and supporting content to drive community engagement and sales across all channels
  • Position brands as the category and inspiration leaders in their space through proactive community engagement and strategic content partnerships in target audience areas
  • Direct internal and external agency/creative partners to execute compelling content including art direction of photo and video shoots, and writing brand/product/romance copy
  • Curate social community content and create a UGC library to source future digital content needs

Social Media/Community Manager, Account Executive at Modo Modo Agency
(2019 – 2020)

  • Develop organic and paid strategies for B2B and B2C clients to support business goals including lead generation, web conversions, asset downloads, and brand awareness
  • Manage client social content calendars by developing, curating, and scheduling platform-specific content, including post copy, UTM links, photos, graphics and animations, 3rd party articles, and videos
  • Measure, test, and report on social media performance using Facebook Business Manager, Hootsuite, and other social analytic tools, and incorporate learnings to optimize existing and future campaigns
  • Foster constructive relationships with stakeholders and vendors to advance client marketing initiatives and business goals
  • Identify trends on digital platforms and define comprehensive social media strategies to increase community engagements and followings, web traffic, and other KPIs
  • Produce marketing plans, media recommendations, proposals, and presentations to support client goals
  • Understand clients’ business and marketing challenges to create marketing plans, scope campaigns, manage initiatives and sell creative
  • Gather client feedback and communicate objectives and challenges for the creative team to solve
  • Create content compilation documents for multimedia engagements, social media initiatives, etc.
  • Write creative briefs, participate in kick-off/download meetings for the creative team, and obtain client feedback/approvals for project strategies
  • Manage clients to meet critical deadlines for ongoing projects
  • Manage account-level finance, billing forecasts, invoice requests, status reports and documentation of decisions between the agency and clients
  • Collect constant feedback from clients on the performance of campaigns and marketing activities

Social Media and Reputation Manager at Jim Ellis Automotive Group
(2018 – 2019)

  • Managed 90+ successful paid Facebook and YouTube campaigns, tracked the performance of paid and organic content, and improved marketing strategies based on A/B testing and ad campaign data
  • Led a team of 12 store-level social media contacts and managed weekly content calendars for each store’s social platforms
  • Trained social media team on Adobe Photoshop and Premiere, mobile-editing apps and social best practices through quarterly clinics and implementing office hours
  • Managed 20 locations’ digital reputations and reviews by maintaining listing information, responding to reviews and negative comments, and showcasing positive customer experiences on social media
  • Shot, edited and wrote content for digital commercials, live streams, and informational videos
  • Collaborated with Marketing Manager and CRM Specialist on email calendars and pulled email lists to create lookalike audiences for targeted social media campaigns and digital content
  • Devised monthly organic strategies for each location to grow audience engagement, web traffic, and leads

Freelancer at Six Atlanta-Based Companies
(2018 – )

  • Develop monthly strategies and ad creative to increase web traffic and conversions on digital channels
  • Create content for landing pages, print ads, newsletters, contest/giveaways, and social media posts
  • Produce and implement SEO strategies to improve search engine results and organic web traffic
  • Track website traffic and audience behavior using Google Analytics, WordPress, and Joomla metrics
  • Produce/edit advertorial content like Family Life Publications’ customer testimonial videos
  • Build, design, and manage SEO-friendly websites using HTML on WordPress and Joomla platforms

Owner/Digital Marketer at Southerner Surcees, LLC
(2017 – )

  • Ranked in the top 3% Etsy shops worldwide and maintained a 3% conversion rate since opening
  • Create paid social campaigns for segmented audiences to drive conversions to eCommerce website
  • Produce original content including graphics, videos, product photos, live streams and blog posts
  • Update SEO metadata for product listings using EtsyRank, Yoast, and Google Keyword Planner

Editorial Intern at Garden & Gun
(2017 – 2017)

  • Wrote articles and newsletters in brand voice for digital and print platforms
  • Researched and fact-checked stories for print and digital publications
  • Supported editorial staff by proofreading copy, sourcing imagery and background information for stories, and compiled data from past issues for publication’s 10th-anniversary campaign

Intern/Freelancer at Gossip Cop
(2016 – 2017)

  • Increased engagements with digital audiences by organizing fan data into a searchable database
  • Removed irrelevant backlinks on Google Crawl Index to improve website’s SEO and web traffic
  • Researched potential stories and pitched ideas to lead investigator for digital publication
  • Supported maximizing website’s organic digital reach using SEO keyword research and WordPress

Digital/Editorial Intern at Family Life Publications
(2016 – 2016)

  • Built a digital following and publications’ brand identity by creating key social media channels, engagement strategies, weekly livestreams of event coverage, and social media contests
  • Managed website to proofread articles, create new digital content and improve SEO
  • Pitched and wrote feature articles for all three magazines in digital and print platforms
  • Composed a digital marketing guide and trained staff members how to use social media and SEO

Assistant Online Editor/Campus Writer at The Auburn Plainsman
(2014 – 2016)

  • Edited copy on breaking news stories and proofread articles prior to pushing out to digital
  • Analyzed traffic daily, working with writers and editors to tailor content to the digital audience
  • Created social media strategies to engage digital following and encourage online discussions
  • Wrote articles and shot original photos for print and digital content on a daily basis

Social Media Director/Writer at HerCampus Auburn
(2014 – 2016)

  • Increased audience from 200+ to 1000 followers on each social channel in three months
  • Trained social media team to use SEO to improve web metrics and audience engagement strategies
  • Created monthly content calendars tailored to each platform and utilized Snapchat Stories to build social following through a “Day in the Life” content series