Marketing strategist, growth leader, partnership builder, and business-minded marketer. Southern storyteller with a focus on digital marketing. Chai Tea Latte Enthusiast.
Storyteller at heart. strategist by trade.
I’ve always been fascinated by why people choose what they choose. That curiosity led me from journalism to marketing where I now help brands understand their audiences, uncover opportunities for conversions and connections, and build meaningful customer experiences.
I’m a marketing strategist, storyteller, and growth leader helping B2B and B2C brands connect with customers through data-driven marketing, strategic partnerships, and customer-centric experiences.
With a decade of experience spanning digital marketing, brand strategy, customer acquisition, media investment, and audience engagement, I help organizations identify opportunities, align stakeholders, and turn insights into measurable business growth.
I specialize in
Marketing Strategy & Growth Planning
Customer Acquisition & Lifecycle Marketing
Integrated Marketing & Omnichannel Campaigns
Audience Insights, Analytics & Performance Optimization
Strategic Partnerships & Stakeholder Management
Media Strategy & Investment Planning
First-Party Data & Customer Engagement Strategy
Influencer, Creator & Partnership Marketing
SEO and Organic Search Optimization
Search Engine Marketing and PPC Campaign Optimizations
Learn more
How i create growth
Associate Manager Digital Marketing at Mativ (formerly Neenah, Inc.)
(2020 – )
Own all branded social media channels for B2B and B2C brands, influencer and agency relationships, and development of marketing strategy and community management. Read More
Social Media/Community Manager, Account Executive at Modo Modo Agency
(2019 – 2020)
Own all branded social media channels, day-to-day operations, and community management for B2B and B2C clients. Produce monthly marketing plans, media recommendations, proposals, and presentations. Read More
Social Media and Reputation Manager at Jim Ellis Automotive Group
(2018 – 2019)
Managed 90+ successful paid Facebook and YouTube campaigns, tracked the performance of paid and organic content for 20 locations, and improved marketing strategies based on A/B testing and campaign performance data. Read More
Freelancer for Six Atlanta-Based Companies
(2018 – )
Develop monthly strategies and ad creative to increase web traffic and conversions on digital channels. Create content for landing pages, print ads, newsletters, contests/giveaways, and social media posts. Read More