Social Media is my second language.
As a journalist turned digital marketer, I know exactly how to bring stories and brands to life on digital platforms. With 5+ years of experience in social media management, digital content development, and digital marketing strategy, my diverse set of skills and work experience allow me to tackle any challenge that comes my way.
Expertise
Social media management
From creating and scheduling platform-specific content to social listening and audience segmenting, I’ve been successful in managing the day-to-day operations and digital strategy of several social media accounts.
seo and organic search
Using Google Analytics and other web analytic tools, I actively monitor the effectiveness of each website’s metadata to identify poor performing pages, optimize page titles and keywords, and recommend strategies to improve search rankings
paid social media campaigns
Using A/B testing and active monitoring, I develop platform-specific paid campaigns that drive toward client-specific goals, including web conversions, lead generation, online engagements, and brand awareness.
digital content creation
Creating compelling digital-first content is my passion. Trained as a multimedia journalist, I know how to write and produce multimedia stories, as well as social media graphics, to engage with an online audience.
Key skills
technical skills
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe InDesign
- Adobe After Effects
- Adobe Audition
- Adobe Lightroom
- Basic HTML
additional skills
- Copywriting
- AP Style
- Content Marketing
- Digital Community/Reputation Management
- Microsoft Suite
- Project Management
- Team Leadership
Platforms I work with
- Hootsuite
- Sprout Social
- Buffer
- HeyOrca
- TweetDeck
- Later
- Tailwind for Pinterest
- Facebook Business Manager/Creative Studio
- Google My Business
- WordPress and GoDaddy
- Joomla
- Gryphon
- Chartbeat
- Agorapulse
- SEMrush
- Snapchat
- Tumblr
Let’s bring a story to life.
Rachel Sprouse 